Every February, Folly Beach turns up the heat for one of its most lighthearted charity events — Cupid’s Undie Run. Part fundraiser, part costume party, and all fun, this beloved event invites runners to strip down to their undies (yes, really!) and dash through the island streets to raise money for the Children’s Tumor Foundation, which supports research and awareness for neurofibromatosis, a genetic disorder that causes tumors to grow on nerves throughout the body.
The Cupid’s Undie Run began in Washington, D.C. in 2010 and has since grown into an international movement with events spanning from Atlanta to Sydney, Australia. Folly Beach joined the lineup a few years later, embracing the fun-loving spirit the event represents. The local run typically takes place around Valentine’s Day weekend, when Folly’s weather begins to warm and island life starts to buzz again.
The Folly Beach edition of Cupid’s Undie Run is traditionally hosted at Loggerhead’s Beach Grill, a favorite local hangout with an ocean view and a big heart for community causes. The event kicks off with pre-race festivities, drinks, and costume contests before hundreds of runners — dressed in everything from boxers and tutus to wings and Cupid gear — take off on a quick dash down the beach and back. The route is short (roughly a mile), but the memories last all year.
It’s not just about the laughs — it’s about making a difference. Folly Beach runners have raised tens of thousands of dollars over the years, contributing to the national total of more than $20 million since the event’s inception. Each participant signs up as part of a fundraising team, with 100% of proceeds going toward the Children’s Tumor Foundation’s mission to end NF through research and education.
After the run, the celebration continues back at Loggerhead’s, where participants and spectators gather for food, drinks, music, and awards. Local radio stations often join in the fun, broadcasting live and keeping the energy high. There’s no shortage of creativity, either — past participants have included everything from superhero-themed teams to a firefighter who completed the run in full gear while carrying an American flag.
For Folly Beach, the Cupid’s Undie Run is more than just a wacky February tradition — it’s a reflection of the island’s personality: quirky, inclusive, generous, and unafraid to let loose for a good cause. Whether you’re a runner, a spectator, or just someone who loves seeing the community come together, it’s one of the most joyful events of the winter season.
To learn more or sign up for next year’s run, visit cupidsundierun.com and look for the Charleston or Folly Beach event listing.
