Jan 09 2014

New Year, New Folly

While most people are focused on 2014 New Year’s resolutions, we are seeing a 2013 goal come true in the form of a completely new FollyBeach.com.  For months we have been studying industry trends in site design, content delivery, and of course spending a lot of time on Folly shooting beautiful scenery and wildlife from land, sea and air.  

One feature on the new FollyBeach.com site that helps create a rich virtual experience is the bird’s eye view video footage. Filmed using a high tech device similar to those Amazon Prime plans to use for its drone package delivery, the footage captures the essence of Folly Beach, including the wide stretch of beaches, Morris Island Lighthouse, the Folly River, Center Street and the pier.

Visitors to the all-new FollyBeach.com can still expect to find everything they have come to love about planning a trip to the “edge of America,” but now the content they need is more streamlined in a user-centric and easy to navigate responsive interface.  Visit from your smart phone or tablet, and for the first time, you’ll see Folly in an optimized way.

In addition to the design concept and its fully responsive functionality for optimized mobile viewing, we have an updated content strategy and layout to offer a completely streamlined user experience. From the homepage, users can quickly access popular features such as vacation rentals, up-to-date news, dining and entertainment options and an event calendar. Taking a data-driven approach, the most commonly requested content has been displayed prominently on the site, with more of it to come from local contributors.

As a top tourism destination, Folly Beach needed a top-notch digital platform to serve and inform its visitors.  We feel this is the first large step in providing that.  However, we are far from done, with many 2014 resolutions to achieve.



Bob Hart Author

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