At the heart of Folly Beach, Bert’s Market has long been more than a corner store — it’s a community institution. Located at 202 E. Ashley Avenue, this iconic spot is open 24 hours a day, 7 days a week, and proudly serves locals, surfers, vacationers, and night owls alike. From coffee before sunrise to a hot sandwich after midnight, Bert’s truly lives up to its famous motto: “We may doze, but we never close.”
Bert’s has grown and evolved over the years, adding a fresh deli, outdoor seating, expanded grocery offerings, and even vegan and gluten-free items — all while keeping its laid-back, eclectic Folly vibe. Inside you’ll find everything from local produce and organic snacks to beach supplies, beer, wine, and handmade Lowcountry goods. It’s part market, part hangout, part emergency lifeline for those late-night cravings or forgotten beach essentials.
The deli is a local favorite — serving up sandwiches piled high with Boar’s Head meats, hot breakfast biscuits, and daily specials that rival any restaurant in town. Grab a smoothie on your way to the beach or pick up a pint of Bert’s homemade chicken salad for an easy lunch. The friendly staff and the ever-present hum of island life make every visit a small dose of what makes Folly so special.
Every November, Bert’s takes its neighborhood spirit a step further by helping locals and visitors enjoy a stress-free holiday with their pre-cooked Thanksgiving dinners. What started a few years ago as a small offering from their new deli has quickly become a beloved island tradition. The kitchen team smokes hormone- and antibiotic-free turkeys right outside the store — the scent alone is enough to draw a crowd. Inside, the deli prepares a spread of sides made from organic and locally sourced ingredients, including homemade cranberry sauce, classic macaroni and cheese, traditional stuffing with rich homemade gravy, and roasted root vegetables like sweet potatoes, rainbow carrots, and parsnips.
Meals can typically be ordered for families or individuals, making it easy for everyone to enjoy a hearty, homemade Thanksgiving dinner without the hours in the kitchen. The family-sized feast (serving 6–8 people) has been priced around $175 in recent years, while individual dinners — perfect for those celebrating solo or just craving leftovers — are available as well. For the latest pricing, pickup times, and ordering details, be sure to stop by Bert’s or check their social channels as the holiday approaches. The crew usually begins taking orders in mid-November, with pickups scheduled the day before Thanksgiving to ensure freshness.
Bert’s isn’t just a store — it’s part of the Folly Beach experience. Whether you’re filling a cooler for the beach, grabbing a late-night pizza slice, or catching up with neighbors over coffee, Bert’s is where the island gathers. It’s the place to run into familiar faces, hear live music drifting from nearby porches, and feel the heartbeat of Folly in every visit.
So whether it’s Thanksgiving or the middle of summer, Bert’s Market keeps the spirit of Folly alive — friendly, quirky, and always open. Stop by and see why this one-of-a-kind spot continues to be a local legend on the Edge of America.
